I came across an article on the Forbes website stating that Jon Bon Jovi has the most valuable celebrity-charity relationship. Right behind him are Paul McCartney and Bono. Are any of these three musicians a surprise? No, that’s not why I’m posting this. I’m perplexed by the page the precedes the article which states, “Jon Bon Jovi, Paul McCartney and Bono may be less famous than Justin Bieber, but they all donate a larger portion of their celebrity to charitable causes, according to a survey by research firm General Sentiment.” Amazing for them all! But I think there’s a couple of things wrong with that statement.
I’m sorry, but Bieber more famous than Jon Bon Jovi, Bono, and Paul McCartney? OK, these days, yes, more people might know Justin Bieber’s name since he is always in the media, but when Bon Jovi, the Beatles, and U2 were at the top of their game (and these three are still doing pretty well), these guys were just as famous as Bieber is now. In fact, they were likely more famous than Bieber. Why are we even comparing them this way? Paul McCartney was at his biggest with the Beatles in terms of popularity. That happened in the 60s. Bon Jovi was at their biggest in the 80s and 90s, so we can’t even compare the popularity of Jon and Paul (um, I mean Jon Bon Jovi, not Lennon…I hope you got that by the spelling). It is now 2012, and while tons of girls have Justin Bieber hanging on the walls of their bedrooms and in their lockers, the same thing happened with the others in their respective decades where their bands were on fire.
You get it. My point is that it’s quite ridiculous to call Bieber more famous than these three. Especially when each of them has had very long lasting careers. How long has Justin been around? A couple of years? We don’t know yet if he can continue riding the wave of success.
And now I’m going to defend him in the context of this article, not because I love him (I actually don’t like his music at all), but because it isn’t fair to pit him against these three seasoned professionals anyway. The youngest here is Jon Bon Jovi who is 49, so even he’s been around the block a few times. They’ve all learned what their fame is capable of and are well-informed adults. They know what their influence can do. Justin Bieber is still a kid and, while not ignorant, may not yet realize how much influence his celebrity could have. He may not even be sure which causes he supports because he isn’t even 18 yet. He might still be deciding what he believes morally. Going back to the fact that these three have been doing this thing for years, they’ve been able to make connections and get things like this off the ground.
So, while I believe that when life blesses you with wealth, the decent thing to do is give back, can we cut the kid a little slack? It’s great when actors and artists use their celebrity to help worthy causes, but he has not been around that long. Can we give him a little time first to navigate life?